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Overcoming Branding Barriers in Nonprofit, Private Colleges and Universities
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Chyr, Fred – ProQuest LLC, 2017
Purpose: The purpose of this Delphi study was to explore the views of experts in the field of nonprofit private colleges and universities in the United States to define branding and identify current barriers to branding, to discover how those barriers can be overcome, and to determine what barriers to branding are likely to occur 5 years in the…
Descriptors: Private Colleges, Nonprofit Organizations, Barriers, Institutional Advancement