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Palmer, David C. – Analysis of Verbal Behavior, 2005
In this article, the author shares an anecdote demonstrating one-trial learning which is commonplace in human behavior. The demonstration suggests that under some conditions, when people hear someone speak, their behavior changes, even in the absence of an apparent contingency of reinforcement, but only if they have in their repertoire verbal…
Descriptors: Behavior Change, Reinforcement, Listening, Learning