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| Advertising | 1 |
| Behavior Change | 1 |
| Behavior Patterns | 1 |
| College Students | 1 |
| Health Education | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Peer Influence | 1 |
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| Chronicle of Higher Education | 1 |
Author
| Reisberg, Leo | 1 |
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| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Reisberg, Leo – Chronicle of Higher Education, 2000
Examines "social norms" marketing, an effort by several colleges and universities to encourage healthy student behaviors by countering perceptions of unhealthy "cool" behaviors and stressing the positive behaviors of "most" students. Examples of posters and other marketing strategies are from Virginia Commonwealth University, Gustavus Adolphus…
Descriptors: Advertising, Behavior Change, Behavior Patterns, College Students
