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Peer reviewedBuller, David B.; Borland, Ron; Burgoon, Michael – Human Communication Research, 1998
Tests predictions based on reactance theory, postdecisional regret, and language expectancy theory in a study altering logical style (inductive versus deductive) and language density in messages to parents advocating family sun safety. Finds influence of message varies by stage of progression to action, which has implications for tailoring health…
Descriptors: Behavior Change, Behavioral Science Research, Change Strategies, Health Education
