This book deals with the science of behavior and how it can be used humanely for positive and direct change. It was written for a mass audience, including parents, persons with elderly family members, the helping staff in clinical situations, college students, and teachers in training. Part 1 discusses the science of behavior and includes chapters…

THE PRACTICE OF SOCIO-BEHAVIORAL THEORY CONSISTS OF THE IMPLEMENTATION OF SOCIO-BEHAVIORAL KNOWLEDGE (SBK) IN PROBLEMS INVOLVING THE CHANGE, STABILIZATION, OR CONTROL OF HUMAN BEHAVIOR, AND OF THE BEHAVIORAL SPECIFICATION OF THE ACTIVITIES OF THE HELPER. THE NATURE OF SBK IS DESCRIBED, AND INDIVIDUAL, GROUP, ORGANIZATIONAL, AND COMMUNAL MEANS OF…

Planning, funding and operating anti-poverty programs require skilled community organizers. Training organizers deals with problems of how to motivate others and what tactics should be used when difficulty is encountered. Two approaches to these problems determined by images of 20th Century Man have been employed: (1) rational economic man who…

The paper considers whether precise control over the actions, thoughts, emotions, and desires of individuals is desirable. New technological methods for controlling human behavior enable systematic manipulation of people and promise an even greater degree of manipulation in the near future. Arguments for and against behavior control are presented.…

Discusses theories, research, and educational aspects relating to nutrition behavior, including psychosocial and cultural factors, nutrition knowledge, motivation in nutrition behavior, nutrition education and the public, education and situational factors, school nutrition education, evaluating nutrition education, and adoption and maintenance of…

This paper was presented at the 1970 International Joint Conference sponsored by the American Geographical Society and the American Division of the World Academy of Art and Science held in New York City. The author postulates that education can be accountable to a changing world scene by offering students a relevant education so they may…