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| Behavior Change | 1 |
| Behavior Development | 1 |
| Broadcast Industry | 1 |
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| Gorney, Roderic | 1 |
| Steele, Gary | 1 |
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Gorney, Roderic; Steele, Gary – 1976
Urgently needed for human survival is a means of influencing large numbers of people to put into rapid action measures which could neutralize such menances as pollution, overpopulation, and violence. Though the cumulative effect of the mass media is not fully established, media entertainment may be the most influential institution in our society.…
Descriptors: Attitude Change, Behavior Change, Behavior Development, Broadcast Industry
