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Eriksen, Charles W. – 1965
Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…
Descriptors: Behavior Change, Behavioral Science Research, Cognitive Processes, Conditioning