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Rossomando, Nina P.; Weiss, Walter – J Personality Soc Psychol, 1970
Descriptors: Attitudes, Behavior Change, Behavior Patterns, Behavior Theories

Sharma, Vandana; Kaur, Inderjeet – Journal of Social Psychology, 1996
Maintains that a loss-gain hypothesis (a negative impression gives way to a positive one) is a more powerful indicator and incentive for future friendship than an opposite sequence (positive to negative). Both of these, however, were eclipsed by a positive-positive interaction as a determinant of interpersonal attraction. (MJP)
Descriptors: Behavior Change, Behavior Theories, Behavioral Science Research, College Students
Fanning, Fred; Newman, Isadore – 1974
Based on the assumption that inferential statistics can make the operant conditioner more sensitive to possible significant relationships, regressions models were developed to test the statistical significance between slopes and Y intercepts of the experimental and control group subjects. These results were then compared to the traditional operant…
Descriptors: Attendance Patterns, Behavior Change, Behavior Modification, Behavior Theories