Research relevant to Captology in education is in its infancy. Despite its relative newness, a dearth of literature exists on the subject that addresses the design of a persuasive game for educational purposes. Up to this point, the literature does not include any instructional design theories or theoretical frameworks that can be used…

An attempt is made to determine whether a behaviorally-oriented conditioning approach, "covert sensitization," is more effective in the treatment of alcoholism than the commonly used problem-solving approach, and whether female counselors employing covert sensitization were more successful than males. Thirty-two subjects selected on…

The effectiveness of positive and negative evaluative comments for children's learning was assessed in a two-choice discrimination task. Results indicate that negative comments after incorrect responses greatly facilitated learning while positive comments after correct responses had little effect. To explain the findings, a naturalistic analysis…

Following nine hours of training in behavioral psychology, the faculty members of an 800 pupil elementary school were applying operant techniques with no further apparent need of consultation with the instructors. Twenty-two teachers were enrolled in an inservice training course entitled "Behavior Modification Procedures for the Elementary…

In this article, the author shares an anecdote demonstrating one-trial learning which is commonplace in human behavior. The demonstration suggests that under some conditions, when people hear someone speak, their behavior changes, even in the absence of an apparent contingency of reinforcement, but only if they have in their repertoire verbal…

The purpose of this study is to analyze the relationship between the theories of B.F. Skinner and Carl R. Rogers. In sections 2 and 3, the author discusses the Skinnerian and Rogerian theories by selecting and explicating key elements and delineating the general, comprehensive, theoretical position of each. Sections 4 and 5 present each man's…

Over the course of eight months of almost continuous contact, relatively normal speaking patterns were generated. At a one year follow up, the subject's speech was indistinguishable from that of her classmates. (Author)

Innovative models for education are often quickly adopted. Behavior modification, or operant conditioning, is an example of a technique which has been widely used because, when properly applied in the classroom, it "works." However, the application of a technique should be carefully thought through in terms of the meaning of the behavior in…

A 21 minute sound color film was produced in an attempt to help teachers and educational specialists see people like themselves helping youngsters become more task oriented by the use of operant conditioning and modeling procedures formulated by Skinner (1953) and Bandura (1964). The unstructured and unrehearsed film consists of edited film…

The author analyzes the traditional, theoretical-behavioral, and theoretical-cognitive field learning theories. Since there is no general theory of learning agreed upon by all practitioners, the author develops a set of working principles to guide the working social studies teacher. (DE)

Several of the theoretical and experimental assumptions relating to behavior modification are examined and criticized: (1) the human mind can only be understood by observing and measuring the functional behavior it causes, (2) performance can be equated with learning, (3) reward systems and token economies improve intrinsic learning, and (4) all…

Thirty college students and 30 moderately retarded persons averaging approximately equal age received eight alternating phases of acquisition and extinction trials with an electric pulse as the unconditioned stimulus for classical eyelid conditioning. (Author)

An overview is presented of systematic behavioral analysis as a method for modifying both social and cognitive behaviors through reinforcement. Various techniques are explained: response differentiation, shaping, chaining, fading, extinction, timeout, and response cost. (SJL)