In this article, the author shares an anecdote demonstrating one-trial learning which is commonplace in human behavior. The demonstration suggests that under some conditions, when people hear someone speak, their behavior changes, even in the absence of an apparent contingency of reinforcement, but only if they have in their repertoire verbal…

The effectiveness of positive and negative evaluative comments for children's learning was assessed in a two-choice discrimination task. Results indicate that negative comments after incorrect responses greatly facilitated learning while positive comments after correct responses had little effect. To explain the findings, a naturalistic analysis…

Following nine hours of training in behavioral psychology, the faculty members of an 800 pupil elementary school were applying operant techniques with no further apparent need of consultation with the instructors. Twenty-two teachers were enrolled in an inservice training course entitled "Behavior Modification Procedures for the Elementary…

Designed for both parents and teachers, the handbook presents methods for educating the moderately and severely retarded child. Those methods include measuring progress, rewarding and punishing, ways of using rewards and punishers, ways of giving positive reinforcers and punishers, withholding reinforcers (extinction), letting the child reward…