Hypnosis is a state of mind which manifests a high degree of suggestibility. Advertising, political campaigning, and religious contemplation are all areas in which hypotism is employed, usually without knowledge on the part of either the "hypnotist" or the subject. Because of its association with entertainment, magic, manipulation, and…

Behavior therapy is by no means simplistic and mechanistic. It is possible to expand the horizons of behavior therapy to include such concepts as cognition and awareness without resorting to mentalistic or Freudian speculation. A new technique, the Idealized Self-Image (ISI) has been devised for the enhancement of self-esteem and learned…

Fifteen articles by different authors discuss behavior modification in terms of research, training, and social application. Topics considered include the classification of behavioral pathology, the extension of learning principles to human behavior, studies of normal and deviant child behavior, operant conditioning of two speech-deficient boys,…