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Axsom, Danny; Cooper, Joel – 1979
The possible influence of cognitive dissonance in psychotherapy was examined by conceptualizing therapy as an effort justification process. It was predicted that freely choosing to undergo a highly effortful procedure would aid in positive therapeutic change. Subjects (N=52) participated in a weight-reduction experiment in which the degree of…
Descriptors: Behavior Change, Cognitive Style, Decision Making, Evaluation Methods