Conducting a barriers analysis is an important first step when designing proenvironmental behavior change interventions. Yet, detailed information on common barriers to energy conservation campaigns remains unavailable. Using a pair of original surveys, we leverage the theory of planned behavior to report on the most important barriers for…

This study investigated the practices, challenges, and needs of Chesapeake Bay watershed outreach professionals, as related to behavior change strategies and best outreach practices. Data were collected through a questionnaire e-mailed to applicants to the Chesapeake Bay Trust's environmental outreach grant program (n = 108, r = 56%). Almost all…

Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…

World wide, policymakers are looking for ways to use education and communication strategies to create a world that is more sustainable than the one currently in prospect. They often find themselves trapped between instrumental (behavior change) and emancipatory (human development) uses of such strategies. This study sheds light on this apparent…