The author answers Jere E. Brophy's criticisms of a previous paper on the usefulness of behavior analysis for improving classroom teaching and learning. Briefly discusses the issues of control of student behavior, individual versus group learning, and behavior analysis versus traditional classroom management methods. (Author/MJL)

Refutes R. Douglas Greer's contentions that behavior analysis is the best avenue for improving teaching and learning effectiveness. Maintains that, despite its success in the laboratory, behaviorism has limited application to the study of instruction in today's schools. (Author/MJL)

Describes behavior analysis as a radical approach for solving educational research problems that prebehavioristic social science has not solved; compares the methodology and assumptions of behavior analysis and conventional social science research; and suggests that misinformation has resulted in an irrational bias against behaviorism among…