Observational learning is an important area in the field of psychology and behavior science more generally. Given this, it is essential that behavior analysts articulate a sound theory of how behavior change occurs through observation. This paper begins with an overview of seminal research in the area of observational learning, followed by a…

The experimental analysis of behavior (EAB) is in trouble. Financial support for basic operant-conditioning research is difficult to obtain; teaching and research positions in colleges and universities are few; and bright undergraduates join other fields for graduate study. One reason for the difficulty is that EAB basic research does not focus…

The purpose of this paper is to examine, from a sociopsychological standpoint, some of the elements which account for the success of behavior therapy and to comment on the meaning of its emergence in modern society. Behavior therapy is seen as an indicator and consequence of major cultural trends. (Author/CG)

Marian and Keller Breland pioneered the application of operant psychology to commercial animal training during the 1940s and 1950s. The Brelands' story is relatively unknown in the history of behavior analysis. Using information from the Breland-Bailey papers, this paper describes the development and activities of Animal Behavior Enterprises…

THE PRACTICE OF SOCIO-BEHAVIORAL THEORY CONSISTS OF THE IMPLEMENTATION OF SOCIO-BEHAVIORAL KNOWLEDGE (SBK) IN PROBLEMS INVOLVING THE CHANGE, STABILIZATION, OR CONTROL OF HUMAN BEHAVIOR, AND OF THE BEHAVIORAL SPECIFICATION OF THE ACTIVITIES OF THE HELPER. THE NATURE OF SBK IS DESCRIBED, AND INDIVIDUAL, GROUP, ORGANIZATIONAL, AND COMMUNAL MEANS OF…