The 4 years that Michel Hersen spent at the University of Mississippi Medical Center (1970-1974) are described in this article from the viewpoint of his place in the history of the development of behavior analysis and therapy. The Department of Psychiatry at the University of Mississippi Medical Center became a leader in enhancing the role of…

Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), to demonstrate operant conditioning and the "misbehavior of organisms" from an evolutionary perspective. Now available on the Internet at the official IQ Zoo website (http://www3.uca.edu/iqzoo/), the artifacts of ABE's work, in…

In 1992, Dr. Marian Breland Bailey, assisted by her husband Robert E. Bailey, gave the following presentation at the Psi Chi Banquet of the University of Central Arkansas. She and her first husband, Keller Breland, were students of B. F. Skinner and established Animal Behavior Enterprises (ABE) in 1947 and the IQ Zoo in 1955. Unknown to many…

Psychologists, social workers, and school counselors are increasingly adding neurofeedback (NFT), a controversial alternative or complementary therapy to their treatment plans for patients with Attention Deficit Hyperactivity Disorder. NFT involves training the patient in self-regulation of brain wave patterns, employing a standard diagnostic…

Describes a classroom demonstration using differential reinforcement to shape student participation in a small psychology laboratory. Concludes that the technique was useful for illustrating how reinforcers shape behavior. Suggests that the demonstration facilitated understanding of operant conditioning procedures and encouraged more equitable…

Marian and Keller Breland pioneered the application of operant psychology to commercial animal training during the 1940s and 1950s. The Brelands' story is relatively unknown in the history of behavior analysis. Using information from the Breland-Bailey papers, this paper describes the development and activities of Animal Behavior Enterprises…

Describes a partnership between Zoo Atlanta and the Georgia Institute of Technology in teaching the principles of operant conditioning to students in an experimental psychology class. Maintains that the positive training techniques used in zoos are models of applied operant conditioning. Includes a discussion of zoo training goals. (MJP)

Many instructors have expressed a recent interest in incorporating service-learning activities into their courses. Several authors have maintained that service-learning opportunities help students to better understand class concepts and also lead to desirable outcomes in students, such as enhanced self esteem and an increased interest in social…

Describes a computer tutorial that teaches the fundamentals of stimulus generalization in operant learning. Concepts covered include reinforcement, discrimination learning, stimulus continua, generalization, generalization gradients, and peak shift. The tutorial also reviews applications in human and animal situations. The content is appropriate…

Based on the assumption that inferential statistics can make the operant conditioner more sensitive to possible significant relationships, regressions models were developed to test the statistical significance between slopes and Y intercepts of the experimental and control group subjects. These results were then compared to the traditional operant…