Whether one works for Nike or in a library, it is tough to attract an audience. That is where smart marketing can make all the difference. Even though libraries do not have millions of dollars to spend on slick Madison Avenue ad campaigns to entice today's teens, librarians do have access to the media that kids love, and that is a great place to…

This study investigates the influences of the antecedent factors on the complaints and resulting behaviors of 582 university library users in South Korea. There were statistically significant relationships between personal norms and negative word of mouth and indirect voice behaviors, between service importance and negative word-of-mouth behavior,…

Derives a positive personality profile of model school media specialists through a modified case study approach and compares this profile with stereotypical views of librarians from previous research. Communication abilities of media specialists are examined, and recommendations for further use of the methodology are made. (CDD)

Describes some academic and social behaviors typical of learning disabled students and suggests ideas for developing and modifying lessons appropriate to students' needs. The characteristics of folk and fairy tales that offer valuable literary opportunities for learning disabled students are discussed and methods for helping students deal with the…