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Download full textAustin, Bruce A. – 1981
A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system (G-PG-R-X) affects movie attendance. The study also tested the validity of two behavioral theories: (1) reactance theory, which predicts that when a behavioral freedom is restricted or eliminated an individual is motivated to restore…
Descriptors: Audiences, Behavior Patterns, Behavioral Science Research, College Students
Austin, Bruce A. – 1981
Arguing that the motion picture industry policies affecting audiences must be developed in terms of behavioral implications, this paper reviews the literature related to the Motion Picture Association of America's (MPAA) film rating system to ascertain the degree to which the system has met its purposes. The first section of the paper offers a…
Descriptors: Behavior Patterns, Behavioral Science Research, Evaluation Criteria, Film Industry
