This article proposes a new approach to improve management effectiveness of home economists employed in administrative roles across business, government, and educational settings. It discusses the concept of social style, its major behavioral dimensions, social style types, and strengths and weaknesses of each style. (CT)

Identity is the complex way a person identifies with, and is identified by, his environment. Multiple identities result from the many ways a person has been successfully identified. Identities coexist; sometimes the dominance of one over others becomes evident, and a vertical structure of identities arises. (CS)