Designed to investigate intra-audience effects in a field setting, this study tested three hypotheses: (1) subjects who are exposed to favorable audience responses by confederates will display more favorable assessments than subjects who are exposed to less favorable responses; (2) subjects who are exposed to favorable audience responses will…

The individual who is a focus of public attention is an active constructor of outcomes. He attempts to anticipate important characteristics of his observers and modifies his reactions in order to control likely consequences. The nature of the task is also of central importance. For socially relevant responses the individual's behavior is closely…