Two experiments were designed to test Kukla's cognitive theory of task performance, based on intended effort. Experiment I was designed to determine if success feedback leads to an overall increase in performance level and differential asymptotic performance for those high and low in achievement motivation. Experiment 2 was aimed at determining if…

Self-efficacy theory maintains that self-efficacy expectancy, a belief about one's ability to perform a behavior successfully, is independent of outcome expectancy, a belief about the likelihood of the behavior leading to a specific outcome. To examine this hypothesis, subjects (N=95) read communications that differed in descriptions of the…

This paper reports on a successful attempt to understand success avoidant motivation and behavior by the development of an empirically sophisticated scoring system of success avoidant motivation and the observation of its behavioral correlates and situational determinants. Like most of the work on achievement motivation, the study was carried out…

Attributions of causes of successful task performances as a function of task and sex of the performer were investigated. Introductory psychology students (N=157) were presented with closed-circuit, videotaped episodes in which a male or female stimulus person performed a card-guessing task for 10 trials. Subjects heard the task described to the…