This speech presents a model of human communication which integrates the existential philosophy of Martin Buber with the communication views of Jonas Salk. In his book, "The Survival of the Wisest," Salk characterizes an "Epoch A" to describe the values and behaviors of the past and an "Epoch B" to describe the necessary values and behaviors for…

Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be useful reconceptualized for the perspective of social identity/self- categorization theory. Study one examined group norms as they influenced subjects to engage in regular exercise. Study two examined group norms as they influenced subjects…

The document describes a field study to investigate the relationship between altruism and blood donating behavior among members of a large midwestern college community. Altruistic behavior is interpreted as combining three motivations: (1) reward-cost, also referred to in terms of behavior as social exchange; (2) social responsibility and…

Recognizing the importance of a curriculum that facilitates the acquisition of desirable, affective work competencies (work attitudes, values, and habits) as well as specific job skills, a study was conducted to review and synthesize what is known about the social and psychological aspects of work and to identify specific affective work…