THE UNIVERSITY OF TEXAS CONDUCTED A STUDY TO DETERMINE IF DIFFERENT BEHAVIORAL PATTERNS APPEAR AMONG DIFFERENT TYPES OF COLLEGE STUDENTS--THE COLLEGIATE WHO PURSUES FUN, THE SKILL SEEKING VOCATIONAL STUDENT, THE KNOWLEDGE-FOR-ITS-OWN-SAKE ACADEMIC STUDENT, AND THE IDENTITY-CONSCIOUS NONCONFORMIST. DEMOGRAPHIC DATA, THE SCHOLASTIC APTITUDE TEST (SAT) VERBAL AND MATH SCORES, CLARK-TROW RATINGS, AND GRADE POINT AVERAGES WERE AVAILABLE FOR THE SUBJECTS USED. MALE ACADEMIC STUDENTS WERE FOUND TO HAVE HIGHER GRADE POINT AVERAGES AND SAT VERBAL AND MATH SCORES THAN STUDENTS WITH VOCATIONAL, COLLEGIATE, OR NONCONFORMIST ORIENTATION. THE RESULTS SHOWED--(1) MORE ACADEMICS RECEIVED SCHOLARSHIPS, (2) PARENTS OF THE VOCATIONAL STUDENT HAD LESS FORMAL EDUCATION THAN OTHER PARENTS, (3) MORE VOCATIONAL STUDENTS WERE WORKING TOWARDS DOCTORATES, MORE COLLEGIATES TOWARD A LAW DEGREE, AND THE NONCONFORMIST GROUP DID NOT KNOW WHAT DEGREE THEY WERE GOING TO WORK ON, AND (4) MORE VOCATIONALS LIVED IN APARTMENTS WHILE MORE COLLEGIATES LIVED IN THE DORM. FROM THIS DATA, DEFINITIVE STATEMENTS CANNOT BE MADE ABOUT THE STUDENTS AT THIS UNIVERSITY. MORE DIFFERENTIATING DEMOGRAPHIC VARIABLES AND LESS PROVINCIAL SUBJECTS NEED TO BE CHOSEN. HOWEVER, WHEN USED TO COMPARE STUDENT ORIENTATION ON SEVERAL CAMPUSES, THE CLARK-TROW RATING SCALE HAS PROVED VALUABLE. THIS PAPER WAS PRESENTED AT THE AMERICAN PERSONNEL AND GUIDANCE ASSOCIATION CONVENTION (DALLAS, MARCH 21, 1967). (VL)