A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

Results of an investigation examining the dissolution of romantic relationships are analyzed. Men and women (N=105) who had ended romantic relationships were surveyed in structured individual interviews. Commonalities and differences in respondents' perceptions of the experience were examined. Specific tests were made of a corollary to Waller's…

Professionals staffing the advertising industry have a double role to fulfill. They must perform in a manner which will maximize their clients' economic goals as well as maintain a sense of social responsibility which is entrusted with any and every mass media decision-maker. Little research has been done, to date, on which personal qualities…

After acquiescing to a small initial request, people typically are more susceptible to a later call for assistance. This foot-in-the-door phenomenon was examined based on principles of social reinforcement. In Experiment 1, subjects induced to perform the same initial prosocial behaviors were found to be differentially susceptible to a later…

Present research explored whether crowding effects are caused by subjects or by those with whom they are crowded. In one experiment, 45 male, female, or mixed-sex pairs of subjects discussed a legal case, each pair seated first five feet apart and then almost touching. All subjects reacted more negatively when crowded with males than with females.…

The explanatory cornerstone of most currently viable social theories is a strict cost-gain assumption. The clearest formal explication of this view is contained in subjective expected utility models (SEU), in which individuals are assumed to scale their subjective likelihood estimates of decisional consequences and the personalistic worth or…

This paper reports data from two studies on the behavioral assessment of social competence in college males which look at how well the male initiates interaction with a female in a "boy meets girl" situation. The goal is to determine the types of social behavior which will differentiate between a group of anxious, non-dating, or low…

Preliminary results are presented for an instrument to measure social behavior of preschool children, focusing on cooperation. Cooperation is defined either as behavior for the joint gain of the participants in an interaction or behavior in which each child attains his individual goal. The Oregon Preschool Test of Interpersonal Cooperation (OPTIC…

This paper studies informal social participation of blacks and assesses what the patterns mean for the residents and the social organization of their communities. (Author/AM)

Presents one teacher's tongue-in-check suggestions for how to behave on an accrediting team. (JD)

Previous research has shown that thinking about some attitude object results in more polarized attitudes than being distracted from thinking about the object. In this study, 64 subjects indicate their attitudes toward fictitious persons. After thinking about the person or being distracted from thinking about the person, they again scaled their…

The classic view of traits as dispositions was examined and a number of ambiguities noted. When clarified, implication for predicting social behaviors from personality variables were derived. (Editor)

Through a continuous examination of your nonverbal teaching behavior along the lines described in the article you can provide yourself with the basis for an improved and constantly growing nonverbal self. (Author)

Article discusses the needs of the quiet child and the responsibility of the teacher to be alert and sensitive to this type of elementary school student. (GB)