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Download full textRankin, Robert; Mintu-Wimsatt, Alma – e-Journal of Business Education and Scholarship of Teaching, 2017
The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility…
Descriptors: Case Studies, Innovation, Barriers, Feasibility Studies
Direct linkSirrine, J. R.; Eschbach, Cheryl L.; Lizotte, Erin; Rothwell, N. L. – Journal of Extension, 2016
As early-career Extension educators challenged by societal, structural, agricultural, and fiscal trends, we designed a multiyear educational program to support the diverse needs of emerging specialty crop producers in northwest Michigan. This article presents outcomes of that program. We explore how Extension professionals can develop impactful…
Descriptors: Extension Education, Training Methods, Professional Development, Agricultural Occupations
