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Stevens, Elise M.; Gibson, Rhonda – Journal on Excellence in College Teaching, 2017
This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…
Descriptors: Introductory Courses, Advertising, Rhetorical Invention, Instructional Improvement
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Smart, Karl L.; Berry, Robert; Kumar, Anil; Kumar, Poonam; Scott, James P. – Journal on Excellence in College Teaching, 2015
Increased accountability in education has brought renewed emphasis on the assurance of learning, making certain that students meet specified learning objectives. Additional research has focused on ways individuals learn. Building upon research on learning styles, active learning, and team-based learning (TBL), this study assesses the impact of TBL…
Descriptors: Preferences, Teamwork, Cooperative Learning, Accountability