College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

We sometimes struggle with the question of whether our primary goal is for students to recall or understand answers to questions, or for students to do science and improve their "scientific temper". This article describes how an enquiry-based laboratory experiment was carried out in which the stress was on the latter. The students…