The increase of individualised customer demands and tough competition in the manufacturing sector gave rise to more customer-centric operations management such as products and services (mass) customisation. Mass customisation (MC), which inherits the "economy of scale" from mass production (MP), aims to meet specific customer demands…

College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and…

Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

Within a private university in suburban New York State (NYS), graduate students in an educational leadership principal preparation program were reading the blogs, news reports, and stories about what was happening throughout the world. Within their educational policy course, they were delving deeper into world events, reflecting upon them, and…

This practice paper describes the development and implementation of a senior capstone course for communication and leadership development for undergraduate students. The resulting course is a unique combination of experiential skill development and career preparation. The success of this course provides students with an important and meaningful…

This guide for aviation pilot training I and II begins with a course description, resource information, and a course outline. The syllabus is designed to be used concurrently with the ground school program. A minimum of 29 flights are scheduled with a minimum of 40 hours total flight time. Tasks/competencies are categorized into five concept/duty…

This curricular framework for the subject area section, Industrial Arts for Grades K-8, is one of eight Montgomery County (Maryland) Public Schools (MCPS) Programs of Studies. The Goals of Education adopted by the MCPS Board of Education are provided. A Point of View subsection includes reasons for studying the subject, general outcomes sought,…

This third of four sections in a curriculum guide for training energy extension agents contains general introductory materials, an overview of the total curriculum, and four modules: Energy Cost Calculations, Energy Use Survey: Procedure and Techniques, Field Observations (Practicum), and Energy Use Surveys (Practicum). The curriculum is designed…

This curricular framework for the subject area section, Cooperative Vocational Education for Grades 9-12 is one of eight Montgomery County (Maryland) Public Schools (MCPS) Programs of Studies. A foreword discusses Curriculum and Instruction, Use of the Program of Studies, Curriculum Change and Modification of the Program of Studies, State and…

This curriculum guide provides materials for nine courses taught in the readiness program for students 15 years of age and over who are not benefiting from education in regular educational settings. (The program is intended to identify a suitable occupational field in which students can succeed and to develop their social and emotional readiness…