Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

In this article, the authors describe how a syllabus can be used to set the stage for effective use of assessment-for-learning principles. Nearly all college instructors use a syllabus, but this document typically dwells on logistics and evaluation. Research has suggested that courses should go beyond evaluation to include aspects of assessment…

Although Outcome-based Education has not been successful in public education in several countries, it has been successful in the medical fields in higher education in the U.S. The author implemented OBE in her Managerial Accounting course in H.K. Intended learning outcomes were mapped again Bloom's Cognitive Domain. Teaching and learning…

A set of behavioral objectives for an introductory sociology course is suggested, stressing the "sociological perspective", methodological understandings, the ability to deal critically with sociological materials, and selected content areas. (Author/DE)

The writing of college catalog course descriptions in behavioral terms is urged, and examples of such descriptions are offered. (MJB)

This report summarizes the objectives and the method of a one-semester introductory economics course at Carnegie-Mellon University from the mid-60's, now updated. Also included is the substance of the course syllabus. (DB)

Today, product liability cases seem to be increasing rapidly in both number and extent of liability of the manufacturer. Where analysis of defects and failures was once of interest to the enlightened company, it could well become a necessity for survival of all in the future. The materials engineer is likely to find many opportunities for…

Southern Illinois University School of Medicine's personalized teaching system has the following features: students are provided with behavioral objectives prior to instruction; passing levels for tests are set in advance and are independent of class performance; and the program is divided into small units and students are tested frequently. (LBH)

This document describes a developmental/preventive behavioral self-control seminar which was offered to undergraduate college students through a regularly scheduled class. The course format included lectures, personal projects and group interaction, as well as reading and discussing the basic concepts of behavioral modification. Specific…

The use of standardized course syllabi and behavioral objectives requires the commitment and acceptance of faculty and administrators, but it can also help schools of optometry establish standards for evaluating students and improving instructional quality. Classroom, laboratory, and clinical instruction all lend themselves to writing clear…

Guidelines developed by the Section on Dental Anatomy and Occlusion of the American Association of Dental Schools for use by individual educational institutions as curriculum development aids are provided. (MLW)

Students entering Chicago State University with less than the minimal level of competence in performing basic operations are assigned to a special course. The course is based on 34 computational objectives in four categories: (1) operations on counting numbers, decimals, and fractions; (2) conversion among fractions, decimals, and percents; (3)…

This paper describes a course conducted at Purdue University, Lafayette, Indiana, during 1971-73 which was designed to fill the speech communication needs of vocationally oriented students or "technologists" preparing to work in Indiana industries. Most of the students had completed a basic speech course; thus the approach, behavioral objectives,…

The clinical pharmacy clerkship course at the University of Florida is described, with attention to competencies, objectives, activities, and grading. (LBH)