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Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann – Journal of Marketing Education, 2015
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…
Descriptors: Social Networks, Mass Media, Marketing, Curriculum Development
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Fuehrer, Ann – Psychology of Women Quarterly, 2011
A social change agenda is central in feminist psychology. In creating learning outcomes for a psychology of women course, instructors might wish to facilitate processes that have the potential to move individuals from acceptance of a status quo toward various degrees of feminist thinking. This agenda could include endorsing social constructionist…
Descriptors: Feminism, Current Events, Females, Behavioral Objectives
Curtis, Ron – 1975
Developed by the Southwest Iowa Learning Resources Center, Media Now is a course for secondary students in media studies. Curriculum concentration is on television, film, radio, and recorded sound. Individualization of instruction, behavioral science, and mediated learning packages are employed with each module interrelated through printed…
Descriptors: Audiovisual Aids, Behavioral Objectives, Course Descriptions, Educational Television
Marsden, Michael T.; Litwin, James L. – 1978
An interdisciplinary "Coordinated Quarter of Mass Media Studies," instituted at Bowling Green State University with funding from the National Endowment for the Humanities, is the subject of this paper. The first part of the paper tells how instructors from the subject areas of popular culture, psychology, sociology, speech communication, and…
Descriptors: Behavior Change, Behavioral Objectives, College Programs, Course Descriptions