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Zimmerman, Joseph; Zimmerman, Elaine H. – 1971
By addressing the areas of feelings and value judgements the goals of a relationship between behaviorists and teachers can be clarified. The term "behavior modification" elicits negative emotional responses. Perhaps behaviorists should accept responsibility for the negativism and use a term such as Ogden Lindsley's "precision teaching." The term…
Descriptors: Behavior Change, Behavioral Objectives, Behavioral Science Research, Behavioral Sciences