This study evaluated syllabi (N = 87) from introductory advertising and public relations courses to examine to what extent and how stated course goals and assignments signal the overall learning orientation of a course and which type of learning orientation--mastery or performance--was most common. Mastery orientations emphasize intrinsic rewards,…

Although not all instructional goals can be expressed as behavioral objectives, most of them should be. Behavioral objectives are advantageous because they (a) aid in communicating instructional goals, (b) provide direction for teachers, (c) provide motivation and direction for students, (d) facilitate identification of prerequisite knowledge or…

This study identifies the characteristics in several models of curriculum design that may be appropriate in the teaching of modern foreign language students for school practice. The study concludes that no one mode is ideal and that an eclectic approach is desirable. (15 references) (CK)

This self-instructional learning packet was designed to introduce instructors to the development and writing of learning packets for their own courses. The packet contains seven learning modules, each providing a rationale, learning objectives, a pre-assessment test, informational text, learning activities, and a self-assessment instrument and…

A comparison is drawn between norm-referenced (or competitive) and criterion-referenced testing procedures as used for the purpose of assessing and grading knowledge gained from teaching. It is argued that competitive or norm-referenced grading practices are sadistic, unethical, statistically unsound, and irrelevant to course objectives.…