Several intermediate performance objectives and corresponding criterion measures are listed for each of 12 terminal objectives for a basic commercial and advertising art course. The materials were developed for a two-semester (2 hours daily) course to enable tenth, eleventh, and twelfth grade students to develop competencies in the care and use of…

An instructor's manual and student activity guide on shadow box display are provided in this set of prevocational education materials which focuses on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home…

An instructor's manual and student activity guide on advertising are provided in this set of prevocational education materials which focus on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

This guide for an elective quinmester calligraphy course describes it as an exploratory course in the creation of original works using advertising design as the source of the techniques and processes. Intended for grades 7 through 12, the course places particular emphasis on developing the elements of design: line, shape, color, value, and…

An instructor's manual and student activity guide on commercial art are provided in this set of prevocational education materials which focuses on the vocational area of trade and industry. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

This Occupational Competency Analysis Profile (OCAP) contains a competency list verified by expert workers and developed through a modified DACUM (Developing a Curriculum) involving business, industry, labor, and community agency representatives from Ohio. This OCAP identifies the occupational, academic, and employability skills (competencies)…

The course on art education, intended for the junior high school art teacher, outlines an art program based on concepts and performance objectives. The major objective is to promote each child's development so that he is not only proficient in measurable skills and knowledge but also a resourceful and creative individual. Suggested teaching…

The course outline has been prepared as a guide to help the students gain mastery in the proper brush techniques required for efficiency in brush lettering. The student is first given an orientation to the materials and equipment used, and the preparation of tempera paints for brush lettering. After this introduction, the student is guided through…

This course outline has been prepared as a guide to help the student gain mastery in the proper brush techniques required for proficiency in brush lettering. The skills of Brush Lettering 1 are a prerequisite. Consisting of 135 clock hours, the course prepares the student to understand brush lettering for poster production and advertising layout.…

This outline is presented as an introduction to help the student become familiar with the many facets and requirements to be adhered to in the field of Commercial and Advertising Art. The student is given an in-depth orientation to the entire course content, including rules, regulations, safety factors, and employment opportunities available in…

This course offers a comprehensive study of the psychological and visual stimuli necessary for successful poster design. Prior to entry into the course, the vocational student must display mastery of the skills in speedball pen lettering, color, and brush lettering. The student receives a thorough exposure to the processes involved in poster…

The course outline has been prepared as a guide to help the student become proficient in the skills required to execute speedball lettering. Prior to entry into the course, the vocational student will display mastery of Pencil Lettering. Consisting of 135 clock hours, the course is organized into five instructional blocks: (1) orientation to…

The course outline has been prepared as a meaningful and practical approach to color. Mastery of Sppeedball Pen Lettering is a prerequisite for entry into the course. The purpose of the course is to teach the student the practices, techniques, and technology necessary to acquire an understanding of the color phenomenon. Consisting of 45 clock…

The course is comprised of two comprehensive courses totaling 135 hours of classwork. Orientation to commercial and advertising art is a necessary prerequisite to entry into the course. The first half of the course introduces the student to the function and operation of the cutawl machine. Through supervised classroom practice, the student…