In this article, the author comments on Moore's (2010) illogical attack on the matching law which was published by "The Behavior Analyst." Moore begins by attacking the psychophysical power law because he claims it is based on mentalism. One may argue about theory, but one cannot argue with data. Moore's attack on the generalized matching law is…

Choice may be defined as the allocation of behavior among activities. Since all activities take up time, choice is conveniently thought of as the allocation of time among activities, even if activities like pecking are most easily measured by counting. Since dynamics refers to change through time, the dynamics of choice refers to change of…

Four pigeons were trained in a procedure in which concurrent-schedule food ratios changed unpredictably across seven unsignaled components after 10 food deliveries. Additional green-key stimulus presentations also occurred on the two alternatives, sometimes in the same ratio as the component food ratio, and sometimes in the inverse ratio. In eight…

To examine extended control over local choice, the present study investigated preference in transition as food-rate ratio provided by two levers changed across seven components within daily sessions, and food-amount ratio changed across phases. Phase 1 arranged a food-amount ratio of 4:1 (i.e., the left lever delivered four pellets and the right…

Five pigeons were trained on a procedure in which seven concurrent variable-interval schedules arranged seven different food-rate ratios in random sequence in each session. Each of these components lasted for 10 response-produced food deliveries, and components were separated by 10-s blackouts. We varied delays to food (signaled by blackout)…

The generality of the molar view of behavior was extended to the study of choice with rats, showing the usefulness of studying order at various levels of extendedness. Rats' presses on two levers produced food according to concurrent variable-interval variable-interval schedules. Seven different reinforcer ratios were arranged within each session,…