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Download full textParish, Thomas S.; Lambert, Frank – 1973
The purpose of this study was to determine whether or not certain attitudes can be modified through laboratory procedures using positively evaluated words within a classical conditioning paradigm. It was hypothesized that evaluations of Vietnamese and Negroes would become more favorable after pictures of each were paired with the presentation of…
Descriptors: Attitude Change, Behavioral Science Research, Blacks, Classical Conditioning
Barnabei, Fred; And Others – 1970
This study examined the attitudes of children established by classical conditioning. Subjects were 4th graders (26 males and 31 females). Each child was randomly assigned to either an experimental or a control group. A posttest-only design was used with positive and negative word associations presented to the experimental group, and neutral word…
Descriptors: Attitude Change, Attitudes, Behavioral Science Research, Childhood Attitudes
