Applied behavior analysts have been helping people to enhance the quality of their lives for decades. Its characteristics as described by Baer, Wolf, and Risley continue to guide efforts to help clients and their significant others. Yet, this knowledge often languishes unused and unappreciated. Distortions and misrepresentations of applied…

This paper comments on the controversy surrounding the use of gentle teaching and applied behavior analysis. Strengths of gentle teaching are noted, such as its wide focus and emphasis on mutual change between client and caregiver. Behavioral interpretations are offered for behavior change reported in the use of gentle teaching procedures. (JDD)