One control group and eight experimental groups, each composed of 12 first grade children, participated in this experiment. It was designed to investigate the effects of frequency of reinforcement and repeated evaluation of stimuli on the conditioning of preferences. Each child participated in the experiment for seven consecutive school days. The…

This study undertook to reconcile the views of cognitive and behavioral learning theorists on the issue whether learning without awareness (LWA) is possible, and if so, the circumstances under which it occurs. In Study One, two reinforcement procedures were compared in a structured verbal conditioning task. Study Two was a replication of Study…

Adaptive motor actions require prior knowledge of instrumental contingencies. With practice, these actions can become highly automatic in nature. However, the molecular and anatomical substrates mediating these related forms of learning are not understood. In the present study, we used in situ hybridization to measure the mRNA levels of two…

This research focuses on the effect of verbal behavior on the conditioning and extinction of an autonomic response, namely, the galvanic skin response (GSR). The major assumption is that the experimentor's verbal behavior produces verbal behavior internal to the subject, and this, in turn has a modifying effect on the conditioning phenomena. The…

The author reviews and evaluates the principal theoretical measures of attention categorized in three areas: self-report measures, operant behavioral measures, and psychophysiological measures. Self-report measures include a variety of rating scales, interest and attitude scales, Krugman's "number of 'connections,'" and program audience analyzers.…

Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…

The two articles dealing with problem solving and technology in this publication should be useful to those developing the kinds of materials, experiences, and thinking that elementary school industrial arts offers children. The first article accepts problem solving as an educational goal and reports a timely and universally acceptable approach.…