This study undertook to reconcile the views of cognitive and behavioral learning theorists on the issue whether learning without awareness (LWA) is possible, and if so, the circumstances under which it occurs. In Study One, two reinforcement procedures were compared in a structured verbal conditioning task. Study Two was a replication of Study…

This research focuses on the effect of verbal behavior on the conditioning and extinction of an autonomic response, namely, the galvanic skin response (GSR). The major assumption is that the experimentor's verbal behavior produces verbal behavior internal to the subject, and this, in turn has a modifying effect on the conditioning phenomena. The…

Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…

One control group and eight experimental groups, each composed of 12 first grade children, participated in this experiment. It was designed to investigate the effects of frequency of reinforcement and repeated evaluation of stimuli on the conditioning of preferences. Each child participated in the experiment for seven consecutive school days. The…