Compares hospitalized tuberculosis patients with informative and uninformative physicians as to their use of library books. Finds that the two groups did not differ in general reading, but that those with uninformative physicians tended to seek out books about tuberculosis and its treatment more often. (MB)

Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…

It is vital that librarians know the assumptions and principles of information-seeking behavior, make observations of themselves and users, and analyze failed reference interactions. They can make the human factor a strength rather than a limitation in the seeking and sharing of information. (Author/JMV)