Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), to demonstrate operant conditioning and the "misbehavior of organisms" from an evolutionary perspective. Now available on the Internet at the official IQ Zoo website (http://www3.uca.edu/iqzoo/), the artifacts of ABE's work, in…

Assesses the present status of behaviorism by dividing this study into an evaluation of Behaviorism 1, based explicitly on Pavlov's conception of conditioned-response learning, and Behaviorism 11, single-handedly launched and almost completely dominanted by Professor B. F. Skinner. (Author/RK)

Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

The purpose of this paper is to relate psychology to teaching generally, and to relate behavior shaping to curriculum, specifically. Focusing on operant conditioning and learning, many studies are cited which illustrate some of the work being done toward effectively shaping or modifying student behavior whether in terms of subject matter or…

Based on the assumption that inferential statistics can make the operant conditioner more sensitive to possible significant relationships, regressions models were developed to test the statistical significance between slopes and Y intercepts of the experimental and control group subjects. These results were then compared to the traditional operant…