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Direct linkJones, Colin; Penaluna, Andy; Matlay, Harry; Penaluna, Kathryn – Industry and Higher Education, 2013
This article offers a critical discussion of the role of the business plan in current enterprise educational practice. In addition to reviewing recent work that considers the "for" and "against" arguments about the use of business plans in higher education, the authors suggest that the context of student learning is largely…
Descriptors: Role Perception, Business Administration Education, Best Practices, Educational Strategies
