This paper examines overt and covert Welsh-language policy and planning processes in private businesses in Cardiff. As part of an ongoing broader critical discourse-analytical study on the discursive construction of the promotion of Welsh in the private sector in Wales, a critical examination of language policy, ideology and perceived practices in…

Existing research concludes that diglossia between languages is a barrier to minority language use in health, social care and criminal justice settings. In addition, it concludes that more fulsome service provision is the key for promoting greater minority language use in such settings. Using the case of Welsh speakers in Wales as an exemplar,…

This paper focuses on agency in language policy change. The object of the analysis is the processes of bilingualization of signage in three European towns. Located in the Czech Republic, Hungary and Wales, the towns differ in various respects, including the extent to which signage language policies have faced opposition and threatened social…