Describes Park City (Utah) School District's strategy for convincing its tax-resistant citizens to pass two expensive bond issues for educational facilities and technology. The key to success was a strong, broadly based, five-week campaign that focused on positively inclined voters, provided detailed information, separated ballot issues, stressed…

Describes organizational and planning strategies used to convince voters in the Park City (Utah) School District to approve two bond referendums. Offers 10 suggestions for conducting a successful school-bond campaign. (LMI)