Described is a program under which high school students share the responsibility of running a model television production company, from selling advertising to producing a weekly half hour television program. Special attention is given to the show they produce. (LS)

Notes few continuing education opportunities for broadcast journalists. Discusses how programs have overcome some of the obstacles to access to continuing professional education. (HTH)

The basic task for long-range planning activities is to help to establish, maintain, and strengthen a future-oriented frame of mind within the leadership of the institution involved. (Author)

This paper highlights the problems facing the establishment, development, management and utilization of instructional television (ITV) in higher institutions in Nigeria. The paper also discusses chronicle of activities and achievements made at Obafemi Awolowo University, lle-lfe in the effort at revamping the television system. Obafemi Awolowo…

This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…

The author explains how music broadcasters codify musical selections by mood, tempo, and instrumentation, then arrange a sequence designed to maintain audience interest with a variety of listening experiences. Similar techniques are suggested for planning school concerts. (SJL)

Explores the benefits which local stations can derive from developing long-range plans, and offers some guidance on how local managers can go about the planning process. (Author)

Intended to provide a general understanding of the opportunities and problems associated with low power television (LPTV), this report deals with the legal, technical, financial, and marketplace issues that should be methodically assessed in order to establish an LPTV service. The three chapters in Part 1 address basic issues and provide a brief…

A nationwide questionnaire survey of over 430 television stations as to religious program activity during the year July 1, 1964, to June 30, 1965, sought data on such matters as weekly hours of program time, program types and styles, and subjective evaluations of the value and professional quality of programs used or created by the stations.…

The author describes a very successful campaign to publicize National Vocational Education Week 1977 in Dearborn, Michigan through messages on business and industry marquees, posters in store windows, newspaper stories and pictures, and radio and television announcements, including a calendar of promotion events for advance planning. (MF)

Radio France International, the Alliance Francaise, and the Hachette publishing company have collaborated to develop an instructional radio series linking the broadcasts with published instructional materials. Considerations addressed in the program's development are discussed. (MSE)

This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…

An account of five years of activity during which the British Broadcasting Company (BBC) worked with the United Kingdom's Adult Literacy Campaign is provided in this book. Much of the book is in the form of a diary that gives an account of the progress, mistakes, and doubts of the broadcasters as they worked with a wide range of agencies,…

Describes a cooperative venture between Paducah Community College, Comcast Cable, and Paducah, Kentucky, and the roles each of these organizations played in establishing a public access channel which would provide informational and general interest programs, as well as college courses. Offers information on programing, financial support, and…