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A General Analysis of the Audience of WGBH, Boston, Massachusetts.
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Sapolsky, Karen – 1974
Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…
Descriptors: Audiences, Behavior Patterns, Broadcast Television, Commercial Television
Community Survey, Sacramento, California, Conducted for KVIE-TV, February 1974.
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Katzman, Natan – 1974
Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of…
Descriptors: Audiences, Behavior Patterns, Broadcast Television, Commercial Television