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Mikel Albizu; Miren Estensoro – Journal of Education and Work, 2024
The fourth industrial revolution has led to a tremendous increase in the demand for IT specialists. Until recently, this sector had traditionally recruited university graduates, but given the shortage of candidates, it has turned to individuals with vocational training, finding that they are capable of performing the same work with a similar level…
Descriptors: Information Technology, Communications, Computer Mediated Communication, Vocational Education
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Xu, Zhenning; Parra, Fernando; Peters, Abby; Porter, McDowell, III; Woods, Jeremy – Marketing Education Review, 2023
This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…
Descriptors: Social Media, Marketing, Community Organizations, Business
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Eric Kennedy – Journal of Instructional Pedagogies, 2024
The manuscript outlines the development of an undergraduate course titled "Generative Artificial Intelligence for Business," aimed at equipping students with the knowledge and skills necessary to leverage generative AI technologies in various business contexts. The course framework covers fundamental concepts of generative AI, including…
Descriptors: Undergraduate Study, Business Education, Artificial Intelligence, Technological Literacy
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Bret J. Wagner; Melissa Intindola – Information Systems Education Journal, 2024
This paper presents the results of a multi-year effort to redesign the introduction to business course at Western Michigan University. ScrimmageSIM, a business simulation that emulates commercial ERP systems, provides the core experience in the course and is a mechanism for students to develop their understanding of business with a focus on…
Descriptors: Introductory Courses, Business Administration Education, Experiential Learning, Curriculum Design
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Roller, Robert H. – Journal of Education for Business, 2022
In 2019, the Business Roundtable changed its long-standing commitment to shareholder wealth maximization in favor of stakeholder capitalism. Business schools tend to teach the shareholder view in finance courses and the stakeholder view in business ethics courses. Given the increasing popularity of stakeholder capitalism, is it time for business…
Descriptors: Stakeholders, Business, Ethics, Social Systems
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Mandy Yan Dang; Yulei Gavin Zhang; M. David Albritton; Bo Wen – Journal of Information Systems Education, 2024
In response to the heavy demand for business analysts in various industries, many universities have developed business analyticsrelated courses and programs, which aim to develop a competent labor force that can help companies make sense of business data and generate sustainable competitive advantages. Ensuring high levels of student success in…
Descriptors: Business, Data Analysis, Demand Occupations, School Business Relationship
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Vílchez-Román, Carlos; Vara-Horna, Arístides; Vargas-Bianchi, Lizardo – Journal of Education for Business, 2023
This study aims to validate a data collection tool's psychometric properties to explore whether business management research's relevance is a high-order construct made up of its perceived interest and perceived relevance. The authors conducted a confirmatory factor analysis to validate a two-factor scale. The sample was composed of 148 MBA…
Descriptors: Foreign Countries, Business, Research, Psychometrics
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Matthias Pepin; Maripier Tremblay; Luc K. Audebrand; Sonia Chassé – International Journal of Sustainability in Higher Education, 2024
Purpose: Business model (BM) canvases have been used in educational institutions and business incubators for over a decade to assist students and start-up entrepreneurs in developing their business projects. Given the urgency of tackling sustainability challenges, several tools have emerged to stimulate sustainable business modeling (SBM).…
Descriptors: Entrepreneurship, Sustainable Development, Business Administration Education, Business
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Jason Triche; Tianxi Dong; Jacki Landon; Ezekiel Baied – Journal of Information Systems Education, 2024
The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM's expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is…
Descriptors: Business Administration Education, Experiential Learning, Business, Management Systems
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Helena Hinke Dobrochinski Candido; Piia Seppänen; Martin Thrupp – European Educational Research Journal, 2024
The trend towards seeing education as a commodity and part of a global industry has transformed the field of education. We argue that these transformations are reducing the autonomy of the field of education as it has incorporated business rhetoric, logic and practice. We examine this through an analysis of discursive formations manifested in two…
Descriptors: Business, School Business Relationship, Foreign Countries, Experience
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Ryan J. Langan; Naz Onel; Kelly Weidner – Journal of Marketing Education, 2024
With the adoption of sustainability continuing to gain momentum, there has never been a better time for business schools to understand the extent to which they are preparing students to contribute to sustainable organizations and society. The current research seeks to help schools advance this aim by examining the extent to which sustainability is…
Descriptors: Business Administration Education, Undergraduate Study, Sustainable Development, Global Approach
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John N. Dyer – Journal of Instructional Pedagogies, 2023
Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…
Descriptors: Data Analysis, Business, Business Administration Education, Information Literacy
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Elizabeth Houldsworth; Michael Kilmister; Rekha Brigue – International Journal for Students as Partners, 2024
Involving students in peer review has substantial benefits for students' learning and development and, more pragmatically, for staff workload. This paper reports on a student-led effort to co-design a peer review formative assessment task. The assessment is part of a personal development module within a higher education degree apprenticeship…
Descriptors: Work Experience Programs, Apprenticeships, Business, Personnel Evaluation
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Ganefri; Waras Kamdi; Muhammad Makky; Hendra Hidayat; Yuni Rahmawati – Journal of Social Studies Education Research, 2024
The objective of this study is to determine the impact of entrepreneurship and digital literacy on the inclination of college students to initiate their own business ventures. Furthermore, the study aims to examine the role of business attitude and self-efficacy as mediators and moderators. The data utilized in this investigation was sourced from…
Descriptors: Entrepreneurship, Digital Literacy, College Students, Business Administration Education
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Raygan Pierce Chain; Michael Conklin – Journal of Legal Studies Education, 2024
This article provides instructions for an engaging classroom activity when discussing the Equal Pay Act of 1963. Students are asked to consider how to approach pay decisions when hiring a new employee for their business. Issues arise when the new hire asks for a higher wage than a current employee of a different sex. Legal Environment of…
Descriptors: Salary Wage Differentials, Gender Discrimination, Federal Legislation, Class Activities
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