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Download full textThompson, Kenneth; Conde, Richard; Gade, Michael; Mims, Tina – International Journal of Higher Education, 2021
As higher education is pressured to prove its students' readiness to work, preparing marketing students to become successful professionals requires faculty to employ a myriad of approaches. Among these approaches that emerged over the past 30 years are client-sponsored projects (CSP) as a superior method to transferring practical experience…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Career Readiness
