The proficient handling of data can undoubtedly be regarded as a key skill for the future. However, the need for data competencies is not limited to traditional professions in the information technology environment but is rather necessary across industries and work fields. Consequently, there is a call to integrate such Data Literacy and Data…

This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association.

In this dissertation, I argue that the entrepreneurship education literature might be undersocialized in its understanding of how entrepreneurship education programs (EEPs) impact entrepreneurial outcomes. I contend that this organizational context and the pedagogical approaches undertaken can arguably facilitate not only the development of…

The education sector plays a vital role in an economic, social and environmental context since it has the capacity to transform society and prepare it to adapt to needs and challenges from different perspectives. It is a complex activity that accompanies the various stages of personal development and therefore it is an articulated sector that…

Purpose: In College Learning for the New Global Century, the National Leadership Council of Liberal Education and America's Promise (LEAP) argue for a liberal education for all students because "(i)n an economy fueled by innovation, the capabilities developed through a liberal education have become America's most valuable economic…

Recent years have seen an increase in interest with regard to offering music industry undergraduate programs at institutes of higher learning. Such programs typically cover a mix of courses in both music and business areas. An emerging trend in the music industry is the rising application of digital technologies in all business aspects. This makes…

Grounded in self-expansion theory, the Senior Business Consultant Project addresses the gap between career competencies possessed by business graduates and those expected by employers. The project took place in a virtual environment to mirror future business settings. Fourth-year consulting students worked in teams of two to provide guidance to…

By the start of 2015 all University courses in Australia were required to be compliant with the new the Australian Qualifications Framework (AQF). Quality in higher education seeks to achieve three goals - quality of design, quality of conformance and quality of performance. This paper brings together a number of higher education principles such…

As student demand for nonprofit management education (NME) grows, new program offerings proliferate. While longitudinal data track the development of graduate NME programs, their curricula and location, we know less about the trajectory of undergraduate programs. Preliminary research finds evidence of undergraduate programs that are more diverse…

As marketing educators, we face a challenge to provide innovative and challenging learning environments that respond to student needs. The Integrated Core Program is an innovative approach to enhancing and improving upon undergraduate Principle of Marketing students' mastery of content along with further developing their critical thinking skills.…

Understanding and implementing a global perspective of business and education is a requisite skill for 21st Century educational leaders. Among principal preparation programs within the United States, there has been limited evidence of embedding the thread of global literacy or aligning curriculum with global-local skills. The purpose of this paper…

South African Mathematical Literacy (ML) learners are unlikely to have mastered the mathematical skills essential for undergraduate degree studies in Business Science and are most likely to commence tertiary studies in a foundation programme (FP). One such FP at one private higher education institution included an algebra course and provided an…

At its best, the undergraduate capstone class in the college of business can both cap the students' learning experience and bridge that experience to their future careers. Recent trends in management education, however, have seen the capstone course evolve to consist primarily of a terminal group project without any focus on professional…

Educators are tasked with continually updating course objectives, content, assignments, and assessment to meet model curriculum guidelines. IS2020 proposes program level outcomes for required and elective areas. Two elective areas in IS2020 are Data and Business Analytics and Data and Information Visualization. IS2020 details 14 program level…

This study proposes and empirically tests a novel approach for promoting student-alumni engagement in the business school curriculum. Groups of students conduct semi-structured interviews with alumni. The primary goals of the assignment are for students to observe how class concepts are applied in practice, and to explore careers within their…