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Download full textSampsell, Martha; Thompson, Earl G., Jr. – 1986
The description of an international business major in a small liberal arts college outlines the program's development and the degree requirements as they have changed since its inception in 1977. In this process, foreign languages have become an integral part of the program design, reinforcing its value in the minds of faculty advisers as well as…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cooperation
Gerzymisch-Arbogast, H. – 1988
The status of different approaches to teaching business English in West Germany are explored, and it is concluded that business profiles, business situations, and the development of language skills must be considered in designing a business language course. The concept of interactive business competence in English and German as a basis for…
Descriptors: Business Administration Education, Business Communication, Business English, Communicative Competence (Languages)
Lillie, Elisabeth – 1986
The University of Ulster (Northern Ireland), a multicampus university in an economically depressed area highly dependent on international trade, and France's University of Caen, developed a program in European business studies with French as a key discipline. The four-year undergraduate program enrolls Irish students with good French proficiency…
Descriptors: Bachelors Degrees, Business Administration Education, Business Communication, Classroom Techniques
Ambacher, Robert – 1986
At Millersville University (Pennsylvania), business German is taught in the German section in a two-semester introduction at the sophomore level, a junior-level advanced course, and a senior-level translation course. These four courses are augmented by introductions to business and economics, both taught in English outside the German section.…
Descriptors: Business Administration Education, Business Communication, Class Activities, College Second Language Programs
Dendle, Catherine – 1987
Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…
Descriptors: Bilingualism, Business Administration Education, Business Communication, College Second Language Programs
Bjoernoe, Gudrun – 1987
The Niels Brock School of International Business in Denmark, an upper-division institution, offers a unique program in which students spend half of their time at the school and half in a real job in a participating export company. The participating companies are actively involved in developing program content and design, including joint…
Descriptors: Business Administration Education, Cooperative Education, English (Second Language), Field Experience Programs
Tao, Jody – 1988
Drexel University's undergraduate major in International Area Studies is described. The program has an interdisciplinary curriculum including required coursework in the departments of foreign languages, history and politics, sociology and anthropology, and business administration. All languages offered start with beginner level courses and…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Cooperative Education
Voght, Geoffrey M., Ed. – 1983
A collection of nine papers from the fourth part of the conference on the applications of foreign language and international studies to business addresses the issue of program and instructional design. The papers include: "Program Design, Lesson Planning and Strategies for Foreign Language Business Courses: An Overview" (Ronald Cere),…
Descriptors: Business Administration Education, Business Correspondence, Classroom Techniques, College Second Language Programs
PDF pending restorationVoght, Geoffrey M., Ed. – 1983
A collection of 11 papers presented at the conference on applications of foreign languages and international studies to business addresses curriculum development and materials selection for college business Spanish. The following papers are included: "Procedures for Implementing and Funding Spanish Courses for University Business Students" (Laura…
Descriptors: Business Administration Education, College Second Language Programs, Cultural Education, Curriculum Development
Cothran, Bettina F. – 1987
Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Communicative Competence (Languages)
Sakakibara, Yoshitaka – 1988
The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Foreign Countries
Voght, Geoffrey M., Ed. – 1984
Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…
Descriptors: Business Administration Education, College Faculty, College Second Language Programs, Education Work Relationship
Voght, Geoffrey M., Comp. – 1986
Forty-five conference papers are presented in six sections: getting started in languages for special purposes (concerning teaching, curriculum development, finding, and resources); Spanish for business and the professions; French for business and the professions; other languages (English as a second language, German, Arabic, Mandarin Chinese, and…
Descriptors: Arabic, Business Administration Education, Business Communication, Cultural Context
