The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited…

An overview of business education in four European countries (Italy, Great Britain, France, and West Germany) is presented and the development of business language instruction in Europe is surveyed, with emphasis on the experiences in Great Britain and Denmark. Suggestions are given for future cooperation in business language between the United…

Eastern Michigan University's (EMU) bachelor's (B.A.) and master's (M.A.) programs in Language and International Trade began in 1978, and have awarded 181 B.A. and 249 M.A. degrees in their first 10 years. Two surveys of program graduates revealed that most are employed in jobs with international concerns. Alumni observations strongly reflected…

A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…

In response to the expressed need for cooperation between the academic and business sectors, Miami-Dade Community College established a Center for Business and Industry at the College's Mitchell Wolfson Campus in the Miami business district to centralize college programs, marketing, and other ties with the local business community. This…

An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…

Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…

The Japanese specialization of the University of South Carolina's (USC) Master of International Business Studies (MIBS) program includes a 6-month internship at a foreign or Japanese company in Japan. While foreign companies in Japan are receptive to the assistance American student interns provide, promoting such internships to Japanese companies…

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

The dramatic rebirth of the foreign language department in a four-year liberal arts college is documented. The process is described as having three stages: assessment of the department's curricular mission in light of the changed student constituency; development of a long-range plan for outreach and public relations activities to prepare the way…

A discussion of cross-cultural training in the context of business and professional education outlines the need for such training and proposes methods of designing and implementing it within foreign language courses. Four segments address specific aspects of development for such courses. The first looks at procedures used to determine the type of…

Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…